I’m a hybrid creative leader aligning brand, product, and strategy.
Bearaby
Optimized responsive eCommerce experience by improving product discoverability, implementing best practices from end to end and validating through testing.
Secret Project
Email laura@laura-carpenter.com for access.
Dagne Dover
As Design Director I led a creative team through a full brand redesign as well as scaling cohesive marketing and web experiences to drive growth in sales and audience reach.
Bare Minerals
Redesigned the eCommerce experience end to end, aligning with a new brand direction while optimizing for performance and conversion.
My approach
The biggest problem I see with brands and products I’ve partnered with is a ecosystem disconnect. Different stories being told across different touchpoints, creating confusion and distrust in the customer cycle. I’m creative strategist and design leader who has built brands and products from the ground up, I specialize in looking at the big picture, creating aligned product and brand roadmaps, and leading execution across diverse team verticals.
Malla
Created a comprehensive onboarding flow for a practitioner management platform. Experience included sign up, pre-platform overview and platform discovery and walkthrough.
Harry’s
Analyzed and evolved the new customer journey and funnel to improve trial clarity and increase conversion.
MG Australia
Led end to end design of a 50+ page mobile first platform that unified vehicle discovery, e-commerce, and dealership engagement into one cohesive digital experience.
App Interfaces
Created and refined app interfaces for new digital products. Established user flows, UX/UI flows and systems and brand systems cohesively.
Fat Mermaid
Established the brand digital presence and e-commerce for wellness and lifestyle product - spanning brand evolution, strategic content, and UX/UI.
Highlands
Developed a unified brand and digital experience for a luxury rehabilitation center, including website, identity, and brand guidelines.
Reines
Led design of an equestrian apparel and lifestyle brand identity, creating a cohesive system including logo, variations, and comprehensive brand guidelines.
Maker & Monger
Led design of a wine and cheese brand’s digital experience, integrating Shopify and elevating brand identity while showcasing curated products and pairings.
About
I’m a designer and creative with 10+ years of experience across industries and disciplines.
My range allows me to move fluidly between big picture thinking and hands on execution - bridging brand, product, and digital to create cohesive, end to end experiences.
To offset my time on my screen, I’m active and outside as much as possible.
I’m always working on side projects, my latest was Banquet Studio, a coworking space based in Byron Bay.
