Design leader bridging brand, product, and digital to create cohesive experiences.
Bearaby
Optimized responsive eCommerce experience by improving product discoverability, implementing best practices from end to end and validating through testing.
Secret Project
Email laura@laura-carpenter.com for access.
Dagne Dover
As Design Director, I led a creative team through a full brand evolution, defining a cohesive visual and digital system while scaling marketing and web experiences to drive growth in sales and audience reach.
Bare Minerals
Redesigned the eCommerce experience end-to-end, translating a new brand direction into a cohesive digital system while elevating performance and conversion.
Malla
Created a comprehensive onboarding flow for a practitioner management platform. Experience included sign up, pre-platform overview and platform discovery and walkthrough.
Harry’s
Analyzed and evolved the new customer journey and funnel to improve trial clarity and increase conversion.
MG Australia
Led the end-to-end design of a 50+ page mobile-first platform, unifying vehicle discovery, eCommerce, and dealership engagement into a cohesive digital system.
App Interfaces
Created and refined app interfaces for new digital products. Established user flows, UX/UI flows and systems and brand systems cohesively.
Fat Mermaid
Established the brand digital presence and e-commerce for wellness and lifestyle product - spanning brand evolution, strategic content, and UX/UI.
Highlands Recovery
Defined a unified brand and digital system for a luxury rehabilitation center, including identity, website, and scalable brand guidelines
Reines
Led design of an equestrian apparel and lifestyle brand identity, creating a cohesive system including logo, variations, and comprehensive brand guidelines.
Maker & Monger
Led design of a wine and cheese brand’s digital experience, integrating Shopify and elevating brand identity while showcasing curated products and pairings.
Design as a System
I build brands with design at the core - integrated across every touchpoint, not layered on after.
My work focuses on creating cohesion across product, digital, and storytelling so every touchpoint feels intentional and connected.
From physical product to interface to campaign, I define how a brand shows up as a unified experience.
About
I’m a designer and creative with 10+ years of experience across industries and disciplines.
My range allows me to move fluidly between big picture thinking and hands on execution - bridging brand, product, and digital to create cohesive, end to end experiences.
To offset my time on my screen, I’m active and outside as much as possible.
I’m always working on side projects, my latest was Banquet Studio, a coworking space based in Byron Bay.
