MG Australia

Elevating a legacy brand through a unified + shoppable digital ecosystem.

Comprehensive E-Commerce Site Design

Scope

Role

Freelance Design Lead

Led the end-to-end design of an extensive, mobile-first digital experience for MG Motors, encompassing over 50+ pages. The project involved creating a unified platform that effectively functioned as three distinct websites under one umbrella - vehicle discovery, e-commerce, and dealership engagement. We took the site from zero to one - transforming what was a static, unshoppable site to a unified shopping ecosystem.

Summary