Bearaby
Expanding discovery beyond a hero product.
Freelance UX/UI Designer - Retainer
Role
Led end to end optimization of Bearaby’s digital experience during a key growth phase, supporting the launch of new product lines including sheets, slippers, and body pillows. The project focused on increasing product discoverability, elevating the brand to reflect its premium positioning, and creating a more cohesive, high-performing e-commerce experience.
Summary
Comprehensive website analysis and UX improvements, brand evolution
Scope
Old Homepage
