Highlands
Redefining rehabilitation with an elevated brand + digital ecosystem
Freelance Designer
Role
Led the end to end creation of a luxury rehabilitation center, developing a comprehensive brand book that defined mission, perspective, and voice. Established a scalable design system across typography, color, and layout for both digital and print, and designed a fully integrated website experience spanning the center, services, team, and overall patient journey.
Summary
Identity design, brand system design, website user experience and design
Scope
Website sections
Brand guidelines
