Bare Minerals

Redefining a beauty brand through a scalable digital lens

Brand Refresh and Integration, E-Commerce Site Redesign

Scope

Role

Freelance Design Director, Elva Design Group

I partnered with the creative team at Elva Design group to work with Bare Minerals. The ask was to integrate a new brand identity and create a fresh e-commerce experience that aligns with the brand’s core values and it’s core products - clinically proven, skin improving, clean beauty. We used a modular approach to create scalable systems, optimized for responsiveness, and defined the brand identity for digital application.

Summary